Chief Marketing Officer at DCGroup

Lead marketing strategy as Chief Marketing Officer at DCGroup in Calgary or Toronto. This executive role drives demand generation and brand positioning in the FinTech sector.
As part of the executive leadership team, you will oversee marketing strategies for DCBank, DCPayments, and Pateno. You are expected to design a data-driven marketing approach, enhance brand narratives, and implement growth initiatives. Your role includes managing a dynamic in-house marketing team and aligning marketing efforts across all entities.
Key Responsibilities:
• Develop and execute a unified marketing strategy
• Collaborate with executive leaders on go-to-market plans
• Manage annual marketing budget and OKRs
• Evolve the master brand and sub-brands narratives
• Build a multi-channel demand generation engine
Requirements:
• 10+ years in marketing, 3+ years as a CMO
• B2B FinTech or regulated financial services experience
• Strong background in enterprise marketing
• Pr...