Chief Marketing Customer Impact Officer

About Our Client Our client is a leading general insurance company of repute headquartered in Mumbai Job Description 1. Brand & Communications: - Build and execute brand strategy - Develop the brand positioning and launch brand building initiatives and marketing programmes to gain market visibility and drive consideration - Support the sales teams with marketing initiatives to drive growth - Position Future Generali as an employer of choice through external and internal communications - Launch internal communications and employee engagement activities 2. Digital Assets - Keep up to date with latest digital developments in the industry and customer behaviour changes, and use those learnings to build and manage strong customer and distribution facing digital assets like website, mobile app and chatbots - Own and manage the customer experience across these digital assets. Constantly review and modify customer journeys and assets to create a superior experience for potential and current cu...