Channel Marketing Manager - Out of Home

Poland (Warszawa) Poland (Warszawa) Marketing Hybrid Leaders PURPOSE OF THE JOB:Responsibility for the development and management marketing strategy for OOH Channel & Events (HoReCa - Hotel/Restaurants/Cafes), On the Go (Takeaway), Vending & Events). The person in this position is responsible for developing the marketing strategy for the OOH & Events channel, achieving point-of-sale business results through well-defined marketing activities, securing key partnerships, which focus on optimizing sales and maximizing our brand presence in the Out of Home channel, leading to profitable growth. The position involves a lot of business travel in the face of a strongly changing market.YOUR NEW KEY RESPONSIBILITIES:Environment analysis and customer needs assessment:

Provide a detailed analysis of the market environment, including consumer trends, buying behavior and customer preferences in the HoReCa, On the Go, Vending & Events segments.

Identify key customer ne...