Campaign Optimization Specialist (Toronto)

Campaign Optimization Specialist

Reporting to the Senior Manager, Growth Marketing, the Campaign Optimization Specialist is the performance intelligence engine of Payworks’ demand generation team. You own the testing strategy, optimization roadmap, and performance analysis that keeps every campaign improving, surfacing what’s working, what isn’t, and what to do about it before the numbers become a problem.

You produce the performance data, attribution reporting, and testing recommendations that the team acts on, making smarter execution possible across every channel.

Responsibilities

• Testing Strategy & Optimization Roadmap : Own the always‑on optimization roadmap, designing and running A/B and multivariate tests across landing pages, ads, and emails. Document hypotheses, results, and learnings, and translate them into clear, actionable spend and channel recommendations.
• Performance Analysis & Reporting : Produce weekly p...