Campaign Execution Manager at BMO

Lead data-driven marketing initiatives at BMO as a Campaign Execution Manager, focusing on enhancing customer acquisition and retention in a hybrid work model. Drive the entire lifecycle of marketing campaigns.
As a Campaign Execution Manager in Toronto, you will oversee strategic outbound marketing efforts. This role emphasizes campaign delivery, stakeholder collaboration, and analytics to ensure optimal performance. Your guidance will also support junior team members in campaign development and adherence to regulations.
Key Responsibilities:
• Translate business objectives into effective campaign plans
• Oversee delivery of retail banking outbound campaigns
• Ensure quality assurance and approvals for execution
• Analyze lead funnel performance and campaign ROI
• Ensure adherence to regulatory guidelines in campaigns
Requirements:
• Bachelor’s or Master’s degree in a relevant discipline
• Minimum 5 years in campaign delivery or marketing
• Familiarity...