Business Banking Marketing Strategy, Vice President

The **Business Banking Loyalty Generation team** develops and executes customer engagement strategies across the full lifecycle - from new customer onboarding through ongoing engagement with more tenured customers. Engagement strategies seek to drive primacy and satisfaction by educating and drive adoption of core banking and value added services, deepening relationships, providing timely information and advocacy and helping deliver a seamless client experience across channels.
As the Primary Offers Vice President within Business Banking, you will strengthen **Core Banking Marketing** engagement by developing targeted offers that 1) increase Chase Business Banking balances, 2) drive client retention and 3) drive product deepening. The ideal candidate is highly curious, analytical and collaborative.

**Job Responsibilities**

+ Develop and evolve offer strategies to drive profitable growth and optimize performance (vCTR/ROI/NPV).
+ Define audience strategy, b...