Brand Manager

Experience Range: 8 - 12 Years

Responsibilities

• Knowledge Assimilation:

- Continuous immersion with customer and channel to bring about insights and counter measures for the smooth functioning of the brand.

- Unearth insights from primary & secondary research and be the voice of consumer logic.

- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues

• Strategy Development:

- Collaborating with creative/advertising / Market research agencies to create communication strategy and define brand positioning & creation of brand voice

- Driving Thought leadership through driving key innovations on Brand Roadmap

- Create the marketing calendar; devise and execute monthly and quarterly marketing plans across offline and online media to meet the desired communication objectives

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