Brand Manager

Position Summary: The Brand Manager is responsible for shaping and elevating the brand image of the company and its products. This role requires conducting market research, analyzing brand performance, and leading strategic brand initiatives. The ideal candidate will collaborate with stakeholders to develop product assortments that meet consumer needs and drive market success. Key Responsibilities: Brand Positioning: Define and communicate brand positioning, value proposition, and messaging across the portfolio. Develop and implement innovative marketing campaigns and promotional initiatives to enhance brand visibility and engagement. Ensure brand consistency across all channels, including digital platforms, advertising, and in-store experiences. Operations Management: Oversee retail operations, including store management, staffing, and customer service standards. Develop and enforce standardized operating procedures (SOPs) to optimize efficiency and consistency. Monitor retai...