Opportunity Description
Job Summary
Drive brand positioning insights work to feed into BPM development.
Co‑Lead People Journeys development in partnership with division marketing directors.
Lead communication (traditional & digital) testing and learnings.
Work in close partnership with IBE and Red Fuse teams by sharing comms learnings that guide communication development and media planning.
Integrate learnings from cultural/social understanding, creative development, ad performance, and MMMs (connect the dots) to form a solid posture that impacts comms development and media planning.
Principal Duties and Responsibilities Drive Brand Equity/Tracking studies (e.g., brand positioning, ownables) to gather learnings that contribute to both communication and brand positioning work. Lead Brand Comms Pre testing & Ad Tracking (Traditional & Digital). Lead learnings from digital platforms studies (e.g., Facebook BL, You Tube). Drive implications and learnings from Media stu...Interested in this opportunity? Apply now through Expertini.
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