Brand Growth Lead – Lighters (Hybrid)

BIC World is seeking a Brand Manager for the Lighters category to lead the strategic development and execution of the growth agenda across channels. You will own local brand strategy, drive profitable growth, and oversee cross-functional teams including sales, trade marketing, innovation, and finance.

The role balances long-term equity building with short-term priorities, transforming insights into opportunities and requiring strong leadership, analytical thinking, and a track record in FMCG