Brand Activation Manager | Tier 1 FMCG

About Our Client Tier 1 BPC MNC Job Description 360° Activation Strategy & Execution - Strategic Planning: Translate the Masterbrand strategy together with brand roadmap and plans into highly impactful local activations, ensuring a perfect balance between global consistency and local relevance. - Maximise consumer engagement: Activate Advocacy campagins, customizing KOL selection and content creation to each one of our brands - Omnichannel Execution: Lead the end-to-end execution of 360° campaigns across all touchpoints - Toolkit Localization: Adapt and develop marketing toolkits (assets, content, and guidelines) to empower local/regional distributors. - Event Management: Spearhead high-impact B2C and B2B events, working with local agencies and our partners to maximize coverage. 2. INDIA Consumer, Market and Competitive Landscape excellence - Master Local Consumer behaviour, touchpoints and Competitive landscape: Analyse local consumer insights and competitor landscapes to identify whi...