BI Analyst

Role Summary and Impact

The Senior BI Analyst will act as the main BI reference for key local markets, supporting media teams with campaign analysis, performance tracking and optimization recommendations. This role requires autonomy, senior analytical thinking and the ability to translate data into clear insights for local stakeholders.

For branding and non-performance campaigns, this profile must ensure that analyses and reports follow the Precision Marketing guides, applying the correct KPIs, measurement logic and reporting standards.

Key Responsibilities

• Analyze media KPIs by channel, audience, creative, format and campaign objective.
• Support media teams with tactical and strategic recommendations.
• Apply dashboards, templates and methodologies provided by the Central Data Team.
• Ensure branding and non-performance reporting follows Precision Marketing guides.
• Guarantee consistency and accuracy of ...