B2B Marketing Manager at Xero

Lead the go-to-market strategy for Canada with Xero as a B2B Marketing Manager. Elevate brand awareness through tailored campaigns for Accounting and Bookkeeping Partners and Small Business clients.
This role directly influences small business growth, managing integrated marketing campaigns as part of a collaborative team in Toronto. With a focus on Account-Based Marketing strategies and co-marketing programs, you’ll partner with sales and product marketing to enhance value for Canadian clients. Your experience in the SaaS or fintech sectors will be critical as you drive brand awareness and customer conversion.
Key Responsibilities:
• Develop annual and quarterly go-to-market plans for Canada
• Launch bespoke Account-Based Marketing strategies
• Collaborate with Product Marketing on new feature launches
• Implement rigorous testing and measurement in campaigns
• Optimize performance through data-driven insights
Requirements:
• Solid background in B2B external...