Associate Manager, CRM (Toronto)

Overview

Fresh is looking for an Associate Manager to support growth and add sophistication to our customer touchpoints, with the goal of improving retention and reducing churn. As a member of our Customer Relationship Marketing (CRM) team, you will understand how to use data and optimized creatives, orchestrated across channels, to craft compelling customer experiences with the Hello Fresh brands.

Role Responsibilities

• Oversee the creation, management, and optimization of CRM campaigns across email, SMS, and app channels.
• Build and optimize complex, personalized journeys within our CRM platforms to drive business impact and retention for prospective, active, and lapsed customers.
• Partner cross‑functionally with Audience Managers, Engineers, Product, and Marketing Analytics teams to translate customer insights and business targets into scalable MarTech programs and customer opportunities that drive future growth.
• Own end‑to...