APTPUO - Fall 2026 - APA 3146 - Sport and Recreation Marketing

Description

:This course will examine the application of basic principles of marketing the sport and recreation industries. It will entail both comparison and contrast of mainstream marketing practices of sport and recreation. Emphasis is on critical analysis of marketing theories as it applies specifically to the sport and recreation industries. Topics will include: the unique nature of sport and recreation marketing, consumers and their behaviours, product planning, distribution, pricing and promotion; strategic planning, and sponsorships.

Posting limited to:

Professeur à temps-partiel régulier / Regular Part-Time Professor

Date Posted (YYYY/MM/DD):

2026/07/15

Applications must be received BEFORE (YYYY/MM/DD):

2026/08/14

Expected Enrolment:

60

Approval date:

2026/07/15

Number of credits:

3

Work Hours:

39

Hourly Rate:

Enseignement / Teaching: $239.47 (2024...