App Marketing Lead, WW International and Prime Shopping

Amazon's Global International Shopping team is seeking an App Marketing Lead to drive paid app marketing, app installs, and engagement across 200+ countries. This role covers three business lines: Amazon Bazaar, Amazon Exports, and Amazon Prime International.

Key Responsibilities

• Own and drive paid app marketing strategies to grow app installs and engagement, collaborating with partner teams to launch integrated cross-funnel campaigns
• Develop marketing investment frameworks, customer segmentation, positioning, and competitive differentiation
• Define paid app and App Store marketing channel strategies within SVP-level Go-To-Market (GTM) plans for new programs and features
• Build and maintain detailed paid marketing playbooks and experimentation plans aligned with product roadmaps
• Set up reporting mechanisms to communicate performance and manage marketing P&L for Amazon Bazaar, Amazon Exports, and Amazon Prime Internatio...